Log In

For Advertisers

For Publishers

For Agencies

In the press

02/07/2020 - Publishers: Stop expecting handouts from Facebook and Google, start innovating

Facebook and Google direct enormous volumes of traffic to news publishers. But instead of paying for the privilege, like other brands do, publishers expect to get paid. Simon Larcey says that instead of the ‘last-ditch, half-assed cash grab’, media companies need to, unsurprisingly, innovate…

22/06/2020 - COVER STORY: Adobe Downgrades Its Adtech Commitment. So What’s Going On?

Adobe is getting out of the adtech managed services businesses. CEO Shantanu Narayen told investors last week during a Q2 earnings call the company will not continue to offer its Advertising Cloud transaction services…

22/04/2020 - Australian media organisations come together on fund to support local publishers

Australian ad tech firm Viztrade is leading the launch of a digital media fund, which it hopes will allow marketers to invest directly into local news businesses and publishers…

22/04/2020 - Can Australia save local journalism by forcing Google and Facebook to share out ad revenue?

The Sunraysia Daily is a tabloid newspaper that’s been published in the north-western Sunraysia region of Victoria, Australia since 1920. Staff there had been looking forward to celebrating the title’s centenary later this year, but on 24 March they were called into a meeting and told the 28 March issue would be its last…

22/04/2020 - Independent Australian Digital Media Launch Fund For Advertisers Invest Directly In Regional And Local Publishers

The new Viztrade Local Media Fund is aimed at delivering digital advertising investment to Australia’s regional and independent media, and providing an avenue for brands and marketers to reach local communities across the country…

21/04/2020 - Unruly and Ampverse Partner to Boost eSports Ad Investment; Fandango Buys Walmart's Vudu

In today’s ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart’s video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local Media Fund to help smaller firms weather the Coronavirus storm…

21/04/2020 - Viztrade unveils new online advertising initiative to support local newspapers

The Viztrade Local Media Fund has been unveiled today and is aimed at delivering digital advertising investment to Australia’s regional and independent media…

21/04/2020 - Local media fund to support publishers through digital advertising investment

The Viztrade Local Media Fund has been announced to support regional and independent media through digital advertising investment.

21/04/2020 - An initiative to help advertisers invest in regional and local publishers

Melbourne-based digital advertising platform Viztrade has launched the Viztrade Local Media Fund to deliver digital advertising investment to Australia’s regional and independent media…

21/04/2020 - Ad platform Viztrade looks to connect small publishers and brands through Local Media Fund

Simon Larcey’s programmatic ad platform Viztrade has launched funding for local and regional publishers through the Viztrade Local Media Fund…

19/02/2020 - Boom: Australia’s premium publishers are set for a comeback

Our Founder, Simon Larcey, talks about the resurgence of premium publishers and why the new regulations being considered by the ACCC are a win-win-win…

17/12/2019 - Adtech 2020 predictions: Regulations, crumbled cookies and 5G

With 2020 lurking in the shadows, AdNews called on senior industry members, including Viztrade’s Simon Larcey, to share what they predict will be the biggest trend for the year to come.

30/10/2019 - RIP RTB: Real time bidding is headed for Extinction

 Viztrade founder and managing director Simon Larcey argues that in the wake of increasingly strict regulations and concerns around privacy, real-time bidding (or RTB) is on its last legs…

19/07/2019 - Privacy piracy: the programmatic Wild West needs to stop!

The days of the programmatic free-for-all and unregulated digital data collection are coming to an end, as Simon Larcey warns that Australia will need to adopt a new, transparent approach which respects individual privacy.

18/06/2019 – The programmatic ad platform to give Silicon Valley a run for its money

Bitcoin scams, fake news and misleading content thrive on the difficult-to-police programmatic advertising platforms run by global tech giants, but Viztrade’s Simon Larcey has found a sweet spot through a new kind of programmatic advertising platform that benefits all parties.

30/05/2019 – Tech Start-Up Viztrade To Tackle Transparency And Dodgy Middlemen In Digital Advertising

Viztrade has opened its doors, offering a wholly transparent self–service digital advertising marketplace which removes intermediaries and provides a welcome alternative to the often fraudulent and opaque practices of the digital marketing industry.

15/02/2019 – Marketing hacks beware – the days of dodgy programmatic are almost done

For years, agencies have been dining out on the fact that programmatic platforms are complicated systems that only well trained engineers can master. Those days are numbered, warns Viztrade’s Simon Larcey.

23/10/2018 – Aussie Publishers have a choice – work together or die alone.

Simon Larcey looks outside of Australia for clear examples of what could be achieved if struggling publishers looked outside their organisations – and to their competitors – for help.

Start reaching new customers today

Four easy steps, self-serve platform, no obligation.