Marketing hacks beware – the days of dodgy programmatic are almost done
For years, agencies have been dining out on the fact that programmatic platforms are complicated systems that only well trained engineers can master. Those days are numbered, warns Viztrade’s Simon Larcey.
Aussie Publishers have a choice – work together or die alone.
Simon Larcey looks outside of Australia for clear examples of what could be achieved ifstruggling publishers looked outside their organisations – and to their competitors – for help